Last Updated: October 21, 2025

This Privacy Policy explains how Pitikid.com (“Pitikid,” “we,” or the “Website”) and its subsidiaries collect, use, and protect your personal information. This Privacy Policy applies whether you interact with us through our website, mobile applications, other online products and services linked to this Privacy Policy (collectively, the “Services”), on social media, or otherwise communicate with us.

Please note that this Privacy Policy applies only to services used by Hong Kong residents and complies with applicable Hong Kong privacy laws and regulations.

We may update or modify this Privacy Policy from time to time. Each update will include the latest effective date at the top of the policy. In the event of significant changes, we may take additional steps to notify you, such as posting an announcement on the website or sending a notification via email.

We encourage you to review this Privacy Policy periodically to stay informed about our updated information processing practices and your available choices and rights.

Information We Collect

We collect information from you and about you for our operations, to improve our services, to provide personalized experiences, to communicate, and for other purposes permitted or required by law. The information collected may include contact information (such as name, address, email, and phone number), government identification numbers, financial information (processed through third-party payment processors), legally protected categorical characteristics (such as age and gender), commercial information (such as purchase history and preferences), geolocation data, sensory data (such as customer service call or message recordings), inferential information (such as preferences, behaviors, and uploaded content), and loyalty program-related information. We collect this information directly, passively, or from third parties, and disclose it only for internal use, to service providers or business partners, to comply with legal requirements, or at your instruction. We will not sell or share your information indiscriminately, except for commercial information that may be used for cross-context advertising. We will reasonably retain your personal information in accordance with applicable law to provide products and services, maintain security, fulfill legal obligations, and improve business and user experience. Please note that exercising your privacy rights may affect some loyalty program features or personalized experiences.

How We Collect Your Personal Information

We may collect your personal information in a variety of ways, including:

• Direct Collection: We collect relevant information directly when you create an account, make a purchase, leave a review, subscribe to a newsletter, submit an inquiry or other information, complete a survey, register for an event, fill out an online form or post a forum thread, contact our sales or support team, communicate with us, or interact with us on social media.
• Passive Collection: As described in our Cookie Policy, we may automatically collect information when you visit or browse our services, including data on your usage across different times, devices, or websites. We may use analytics tools and cookies (including third-party cookies) to collect this information to help improve our services and user experience.
• Third-Party Sources: We may collect information from third parties, such as information you provide when you log in, link to, or connect to our services through your Google, Facebook, Instagram, or Twitter accounts, or contact information from other sources. This information is often used to invite you to use our partner services or brands.

How We Use Personal Information

The personal information we collect is primarily used to provide, maintain, and improve our products and services, and for other purposes that are clearly disclosed at the time of collection. Specifically, this includes:

• Providing and Managing Services: Using personal information to operate, maintain, and provide services to you, including creating accounts, processing orders and payments, delivering goods, sending order confirmations, invoices, return processing notifications, user experience surveys, promotional information, and recall notifications.
• Improving and Protecting Services: We use information to understand your needs and interests, personalize your user experience, and ensure the security and reliability of our services, including sending technical notifications and security alerts, detecting and preventing fraud or illegal activities, debugging and fixing service bugs, and monitoring and analyzing usage trends and activities.
• Research and Development and Analysis: Personal information may be used for research and development and business improvement, including analyzing service usage, improving overall business processes, and employee training. In this process, we may generate aggregated, de-identified, or anonymized data for legitimate business purposes or disclosed to third parties.
• Marketing and Advertising: We and our third-party partners may use information for direct marketing (such as coupons and event information) or interest-based advertising (such as showing you relevant advertisements via cookies). You can withdraw your consent at any time by modifying your cookie settings.
• Compliance and Protection: For legitimate business purposes, we may use information to enforce terms, comply with laws, protect our own and others' rights, privacy, safety, or property, prevent fraud or illegal activities, and verify your eligibility for participation in sweepstakes or promotional activities.
• Other Legally Permitted or at Your Request: We may use personal information based on notification or your instructions, where permitted by law or authorized by you.

Overall, our core objective in collecting and using personal information is to provide you with a safe, personalized, and high-quality service experience, while adhering to laws and industry best practices.

How We Share Personal Information

We may share your personal information in the following ways:

• Intra-Company Sharing: Shared with Pitikid and its current and future parent companies, affiliates, subsidiaries, and other companies under common control for the operation and management of the business.
• Partners and Service Providers: Shared with third parties who help us provide services, such as payment processors, logistics companies, repair and assembly service providers, and service providers offering marketing, software, or other professional support.
• Advertising and Marketing Partners: Shared with advertising partners for interest-based advertising or personalized marketing.
• Public Content: If you submit comments or post content in public areas of the service, we may publicly share this information on the service.
• Integrated Services: When you use our third-party integrated services, we may share relevant information with our integration partners.
• Payment Services: If you use specific payment plans or service providers, these third parties may process your information independently in accordance with their privacy policies.
• Legal Requirements: To comply with applicable laws, regulations, or legal processes, we may disclose information to public authorities, including legitimate requests to meet national security or law enforcement requirements.
• Protecting Rights and Security: If a violation of the user agreement, law, or a risk is discovered, we may share information with third parties to protect Pitikid's rights, property, and security, including sharing with lawyers or other professional advisors.
• Business Transactions: We may share personal information in mergers, acquisitions, asset sales, or financing transactions.
• Anonymous Information: We may de-identify or anonymize personal information before sharing it with third parties for legitimate business or analytical purposes.
• Other Circumstances: We may share your information in other ways as permitted by law or upon your authorization or request.

Social Media

When you interact with our content through third-party social media platforms, plugins, or applications, you may allow us access to certain social media account information, such as your name, username, email address, or gender. The information accessible is determined by your privacy settings on the social media platform and is used to deliver content to you or support the normal functioning of the website, plugins, and applications.

Social media platforms may collect information about your activity on our services and may display your interactions on the platform to other users. They may also use cookies or other technologies to track your activity across different websites and devices. Your interactions with these social features are governed by the respective platform's privacy policy.

Our Security Measures

We employ various technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. At critical points on the website, we use industry-standard encryption technologies to ensure your data is secure and reliable during transmission.

While we strive to ensure information security, the internet itself cannot guarantee 100% security. To further protect your account security, we recommend that you:

• Keep your password safe and do not share it with others;
• Log out of your account and close your browser promptly after use in public places or on shared devices;
• Take necessary security measures for your computer and mobile devices.

If you have any questions about information security or need support, please feel free to contact us.

Privacy of Minors

We strictly abide by Hong Kong's laws regarding the privacy of minors. This service is not intended for minors under the age of 16, and we do not knowingly collect personal information from minors under the age of 16.

If you are a parent or guardian and believe that we may have access to your child's personal information, please contact us immediately via email, indicating "Privacy Request for Minors" in the email subject or content. We will process your request promptly and take necessary measures to protect your child's privacy.

Your Privacy Rights and Choices

a. Modify Account Information: If you have a Pitikid account, you can log in to view and update some information. You can also contact us to request account deletion. After account deletion, you will no longer be able to access the account.

b. Email Subscription Options: When you register to receive Pitikid emails, we will only send you content that you agree to receive, including promotional offers, order updates, shipping notifications, and other reminders related to your interactions. You can unsubscribe at any time.

c. Personal Information Request: Depending on your location and service usage, you may exercise the following rights:

• Access a portable and easy-to-use copy of the personal information we collect.
• Correct inaccurate or outdated information.
• Delete personal information we collect or retain.

Choose not to allow us to "sell" your personal information (as of the publication of this policy, Pitikid has not sold personal information and has not done so in the past 12 months).

Restrict sharing of personal information with third parties for cross-scenario marketing purposes; this can be selected through the in-service cookie management tool.

Restrict the use or disclosure of sensitive personal information (only applicable to Hong Kong residents) without affecting the processing necessary to provide you with products and services.

To exercise these rights, please email tech@pitikid.com, providing your name, email address, and state of residence, and indicating "Privacy Request". Please do not provide sensitive personal information in your email. We may verify your identity by matching the information you provide with existing records.

You may also designate an authorized agent to make the request on your behalf, requiring written authorization confirmation. We may request a copy of the authorization letter when the authorized agent submits the request.

Pitikid will not discriminate against you for exercising the above rights. However, please note that some features or offers may become unavailable after your request is followed.

If you are dissatisfied with how we handle your request, you can file a complaint via email. In some cases, we may be unable to fulfill your request, such as when the request might affect the rights of others, hinder our provision of services, or impede the performance of legal obligations.

Notice Regarding Rewards

Pitikid offers coupons and discounts to potential and existing customers. When participating in these programs, some consumers may provide us with personal information (such as email addresses). These coupon and discount programs may be considered as economic incentives in exchange for the collection and retention of personal information.

We offer these programs to enhance our relationship with you and enable you to enjoy our products at better prices. Joining these programs is entirely voluntary; you are not obligated to participate and can opt out at any time. Specific details of each program are described in the relevant offer.

The data you provide when participating in a program depends on various factors, such as how much you use the offers and whether you opt out of certain offers, but the overall value is generally comparable to the coupons or discounts offered.

Third-Party Websites

Our services may contain links to third-party websites. Please note that these websites are not governed by this Privacy Policy, and we have no control over their content or privacy practices. When accessing these websites, please familiarize yourself with and comply with their privacy policies. Pitikid assumes no responsibility for third-party websites and their privacy practices.

Contact Us

If you have any questions about this Privacy Policy, please contact us at tech@pitikid.com.